BMW Group Plans 40 New Models By End Of 2018
The BMW Group has plans to roll out over 40 new or updated models across its luxury brands – BMW, MINI and Rolls-Royce. This roll out is to happen by the end of next year (2018) with the focus leaning more towards the SUV portfolio to take aim at the crown that Mercedes currently holds in the luxury SUV market. BMW made this decision after the successful launch of the 5 Series as well as one in three global sales of BMW were SUVs. by the years end, BMW will launch a new X2 SUV by the end of the year with a the newer, X3, version on the way as well.
Rolls-Royce will also be entering he SUV market with their vehicle; the Cullinan as well as a new generation of Phantom cars will roll out between 2017 and 2018.
With the announcement of new models and rejuvenated models coming in the next couple of years, BMW has also stated that electrification strategy with their vehicles will come as well. This is considered the second wave of electrification for the BMW Group. They will roll this out with all electric versions of the MINI hatch and BMW X3 SUV models, that will introduce autonomous tech that has never been seen in production cars before.